'Challenges': The way politicians in power describe the economic meltdown of a country. It is important that if the aspiring politician is part of a ruling party, the economic crisis showed be described only as temporary and just as a series of small challenges. It is also imperative that the people in power take no responsibility for causing any of these challenges. If the aspiring politician is in opposition, it is vital to play up the economic crisis. Words such as 'hopelessness', 'abyss', 'incompetent' and 'clueless' must be emphasized. The aspiring opposition politician should continue to incessantly jab the people in power from the sidelines. For both sides, it is imperative to remember that obtaining political power or remaining in power are key. No need to worry about getting the country out of the economic crisis.